#Google optimize images how to

Submitting your sitemap to Google is also an option for having it crawled. Links are essential in this crawling stage since it’s how the spider navigates through your site. Crawling - Google’s “spider” scans your page to figure out what your content contains and how it’s structured. There are 3 steps to the way Google processes new content, including images and GIFs: crawling, indexing and ranking. How Search Engines Crawl, Index, and Rankīefore jumping into our tips for optimizing images and GIFs for SEO, let’s briefly discuss how search engines function (specifically Google) and how content is ranked.

#Google optimize images how to

In this article, we’ll cover why images and GIFs matter for SEO and how to optimize them for peak performance. Images make content more attractive and engaging and are yet another opportunity for SEO. While most people think about keywords in plain text, images are not to be overlooked when it comes to SEO. However, by consistently following some SEO best practices, you'll see results. Let’s write a good alt-text now using the above steps.Optimizing your site for SEO is a complex task that requires continual updating. Use caution when doing this, however, as Google penalizes descriptions that attempt to cram in too many keywords. When making your description, keep in mind possible search terms by users. Use simple, every day terms to accurately describe your image. There is a time and a place for poetry, and it is not in your alt text. You want to be descriptive, but there is such a thing as overkill. What is the image for? What story are you trying to tell with this image? Are you describing a product or an experience? Your phrasing will depend on your goals with the image. When you write one, keep the following steps in mind: But writing a good alt description is even better.Īlt-text, which stands for “alternative text,” is simply a description of what is going on in your image. Just adding an alt-attribute puts you ahead of the game in terms of image SEO. Google does not index CSS images since they are considered style-related and not content-related. However, if the image is important and you want it to show up in Google image search results, you will need to use HTML. Use the Right Codeīoth CSS and HTML can be used to embed an image in your site. Utilize file compression techniques to save space wherever possible. Choose the correct format for optimal image-viewing and size it appropriately. Images are often the largest files on a page, so they can significantly impact loading speed. Speed is crucial for the user experience. Wherever appropriate, give your image a descriptive title and caption all images to help inform the algorithm. Google also uses image titles and captions to discover an image’s subject matter.

For example, “IMG102.jpg” should be replaced with something like “platform-sneaker.jpg.” 5. Always use a descriptive filename in lieu of a generic one. The filename is used by Google when it is determining its subject matter. Your most important image should be somewhere near the top of the page. Place images in a relevant portion of the written content. If you do wind up using someone else’s image, be sure to attribute it to the source. Google discourages the use of non-unique content. Whenever possible, use your own photos or infographics. Make sure to use images that clearly and artfully depict your subject. In a sea of search results, users are unlikely to choose a blurry photo. Utilize the following steps to ensure a good user experience: 1. Think about how you, yourself, would use the content you are posting. These days, the algorithm is so sophisticated that it can easily pinpoint sites that are angling for rankings. So how do you get your site images to appear in Google search results? Just like written content, there are a few methods that will significantly boost your chances. The success of this image was due to two main factors: 1) the photo was high quality and fit my description, and 2) the site itself contained useful content. I spent the next 20 minutes referencing this site for cover fees, dress codes, and other information I couldn’t find anywhere else. The image brought me to a site/app called “ ,” which contained valuable information about various nightclubs in Dallas. I did a Google search of the particular venue I was researching and clicked an image of the exterior of the club. I was ghostwriting a blog about upscale nightclubs in Dallas. It is also a great way to drive organic traffic to your page. The Google image search results page is a fast and useful way to find visual information. When it comes to Google, optimizing your images is just as important as optimizing your content. Easy Ways to Optimize Your Site’s Images for Google